Rob Tarkoff leads Oracle’s “CX Cloud,” which contains all of Oracle’s customer facing solutions: Sales, Marketing, Commerce, and Service. Rob and LUMA’s Brian Andersen will discuss how Oracle enables the “Experience Economy,” where the customer—not the enterprise—is the innovator.
LinkedIn, the “serious” network in comparison with other social media platforms, has built a multi-billion dollar media business that’s growing rapidly. This marries well with their SaaS talent business—all with a customer value proposition focused on usefulness. Dan Shapero, who leads revenue for LinkedIn, and LUMA’s Terry Kawaja will discuss how LinkedIn’s 1st party trusted audience delivers differentiated marketing solutions at scale.
The “customer data platform” remains the hottest category in MarTech. Yet there are still naysayers about the category who feel that it’s just a rebranding of the “DMP,” “CRM,” “Mar-keting Automation,” and other categories. And there are certainly companies labeled as a CDP that are very different from others in the same category. These industry leaders will discuss the dynamics of the category: the opportunities, the reality vs. the hype, and what truly is a “CDP.”
GDPR went into effect May 25, 2018. The California Consumer Privacy Act takes effect January 1st. There is also the new Nevada law and other bills introduced in states across the U.S. What will happen in the regulatory environment, how have current laws impacted advertising and marketing, and what are the potential implications of state and/or federal actions? This session will dive into the details and nuances of pending and current regulations, and the impacts on the industry.
Commerce is marketing perfected. A retailer lives or dies based on how successful its advertising and marketing programs perform—and, therefore, are the most sophisticated users of Ad Tech and MarTech technologies and partners. This forum will discuss the ways successful commerce companies are utilizing advanced marketing and advertising technologies to power their businesses.
People are busier and more connected than ever. What are the best practices for brands to connect with them more deeply, more regularly and across more channels to turn prospects and users into customers and drive better experiences / business outcomes? This session will explore how mobile marketing leaders leverage real-time data to better understand consumer behavior and optimally engage with them at the best time, and in the best way.
Identity is the glue that enables data-driven marketing and advertising to deliver a consistent customer experience. This breakout will discuss the current dynamics in the identity ecosystem: online-offline, deterministic vs. probabilistic, the regulatory environment, the duopoly / triopoly, and identity best-practices.
The strength and effectiveness of data-driven marketing depends on data for targeting, and just as important, accurate and useful measurement and analytics solutions. This forum will discuss the state of the art in analytics across TV, mobile and the internet.
Scott Howe has led the radical transformation of Acxiom to LiveRamp, creating one of the largest and most important “identity” companies in the industry. LUMA’s Terry Kawaja sits down with Scott to explore this transformation and discuss the current issues in data and identity.
Target Media Group transitioned into “Roundel” earlier this year as Target focuses on building a media business to rival that of Amazon and Walmart. Kristi Argyilan, President of Roundel, will discuss how they use shopper insights to power media on and off Target sites for its partners.
CEO Scott Grimes will discuss how Cardlytics, one of the few public ad tech companies, partners with financial institutions to run banking rewards programs that promote customer loyalty, deepen banking relationships, help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Scott will talk about the importance of 1st party data and a closed loop marketing loop.
The Democratic primary is in full swing, the general election being just a year away. Marketing a candidate properly and effectively is critical for success, with advertising playing a key role. Sheri Sadler Wolf has planned and placed more than a billion dollars in media for political campaigns, for clients such as Gavin Newsom for Governor, Jerry Brown for Governor, Kamala Harris for Senate, Elizabeth “Libby” Schaaf for Mayor of Oakland, and many more. Sheri will provide an insider’s view of political advertising and the current campaign dynamics.