Agenda

REGISTRATION & CONTINENTAL BREAKFAST

8:00 AM
9:00 AM
Main Stage
Rosewood Ballroom
LUMA welcomes the leading disruptors in digital marketing and presents our 2019 State of Digital Marketing.
Terry Kawaja CEO & Founder, LUMA
Brian Andersen Partner & Co-Founder, LUMA
Mark Greenbaum Partner, LUMA
Dick Filippini Partner, LUMA

Welcome Remarks & LUMA State of Digital Marketing

9:30 AM
Main Stage
Rosewood Ballroom
Rob Tarkoff leads Oracle’s “CX Cloud,” which contains all of Oracle’s customer facing solutions: Sales, Marketing, Commerce, and Service. Rob and LUMA’s Brian Andersen will discuss how Oracle enables the “Experience Economy,” where the customer—not the enterprise—is the innovator.
Rob Tarkoff EVP, CX Cloud, Oracle
Brian Andersen Partner & Co-Founder, LUMA

Rob Tarkoff, Oracle

9:50 AM
Main Stage
Rosewood Ballroom
LinkedIn, the “serious” network in comparison with other social media platforms, has built a multi-billion dollar media business that’s growing rapidly. This marries well with their SaaS talent business—all with a customer value proposition focused on usefulness. Dan Shapero, who leads revenue for LinkedIn, and LUMA’s Terry Kawaja will discuss how LinkedIn’s 1st party trusted audience delivers differentiated marketing solutions at scale.
Dan Shapero VP, Global Solutions, LinkedIn
Terry Kawaja CEO & Founder, LUMA

Dan Shapero, LinkedIn

NETWORKING BREAK

10:10 AM
10:40 AM
TRACK A
Eucalyptus 
The “customer data platform” remains the hottest category in MarTech. Yet there are still naysayers about the category who feel that it’s just a rebranding of the “DMP,” “CRM,” “Mar-keting Automation,” and other categories. And there are certainly companies labeled as a CDP that are very different from others in the same category. These industry leaders will discuss the dynamics of the category: the opportunities, the reality vs. the hype, and what truly is a “CDP.”
Zach Van Doren President, CMO Labs (Moderator)
Suman Basetty Senior Director, Head of Product & Customer Data Platform, Adobe
Des Cahill CMO, Oracle CX, Oracle
Jeff Lunsford CEO, Tealium
James McDermott CEO, Lytics
Kabir Shahani CEO, Amperity

CDP Forum

10:40 AM
TRACK B
Sycamore
GDPR went into effect May 25, 2018. The California Consumer Privacy Act takes effect January 1st. There is also the new Nevada law and other bills introduced in states across the U.S. What will happen in the regulatory environment, how have current laws impacted advertising and marketing, and what are the potential implications of state and/or federal actions? This session will dive into the details and nuances of pending and current regulations, and the impacts on the industry.
Matt Prohaska CEO & Principal, Prohaska Consulting (Moderator)
Michael Blum CLO, Quantcast
Ben Barokas CEO & Founder, Sourcepoint
Elliott Easterling CEO & Co-Founder, TrueData
Richy Glassberg CEO & Co-Founder, SafeGuard Privacy
Lisa Gradow Co-Founder, Usercentrics

Data & Privacy Regulation

11:40 AM
TRACK A 
Eucalyptus
Commerce is marketing perfected. A retailer lives or dies based on how successful its advertising and marketing programs perform—and, therefore, are the most sophisticated users of Ad Tech and MarTech technologies and partners. This forum will discuss the ways successful commerce companies are utilizing advanced marketing and advertising technologies to power their businesses.
Scott Beechuk Partner, Norwest Venture Partners (Moderator)
Bruce Buchanan CEO, Rokt
Fayez Mohamood CEO & Co-Founder, Bluecore
Nick Paech Co-Founder, CitrusAd
Brooks Robinson CEO & Co-Founder, Springbot
Jamie Tedford Chairman, Azalea Commerce

Retail / Commerce Marketing

11:40 AM
TRACK B 
Sycamore
People are busier and more connected than ever. What are the best practices for brands to connect with them more deeply, more regularly and across more channels to turn prospects and users into customers and drive better experiences / business outcomes? This session will explore how mobile marketing leaders leverage real-time data to better understand consumer behavior and optimally engage with them at the best time, and in the best way.
Aurelie Guerrieri CEO & Founder, Akila One (Moderator)
Brett Caine CEO & President, Airship
George Deglin CEO & Co-Founder, OneSignal
Momchil Kyurkchiev CEO & Co-Founder, Leanplum
Charles Manning CEO, Kochava

Modern Mobile Stack

NETWORKING LUNCH

12:30 PM
1:45 PM
TRACK A 
Eucalyptus
Identity is the glue that enables data-driven marketing and advertising to deliver a consistent customer experience. This breakout will discuss the current dynamics in the identity ecosystem: online-offline, deterministic vs. probabilistic, the regulatory environment, the duopoly / triopoly, and identity best-practices.
Patrick Salyer Partner, Mayfield (Moderator)
Mark Connon COO, Tapad
Anneka Gupta President & Head of Products and Platforms, LiveRamp
Bart Lorang CEO & Co-Founder, FullContact
Ted Prince SVP, Analytics Solutions, Neustar
Gary Walter CEO & President, Infutor Data Solutions

Identity

1:45 PM
TRACK B 
Sycamore
The strength and effectiveness of data-driven marketing depends on data for targeting, and just as important, accurate and useful measurement and analytics solutions. This forum will discuss the state of the art in analytics across TV, mobile and the internet.
Stacey Bishop Partner, Scale Venture Partners (Moderator)
Bill Demas CEO, Conviva
Gadi Eliashiv CEO & Co-Founder, Singular
Anda Gansca CEO & Co-Founder, Knotch
Gregg Johnson CEO, Invoca
Sean Muller CEO & Founder, iSpot.tv

New Age Analytics

NETWORKING BREAK

2:35 PM
3:00 PM
Main Stage 
Rosewood Ballroom
Scott Howe has led the radical transformation of Acxiom to LiveRamp, creating one of the largest and most important “identity” companies in the industry. LUMA’s Terry Kawaja sits down with Scott to explore this transformation and discuss the current issues in data and identity.
Scott Howe CEO, LiveRamp
Terry Kawaja CEO & Founder, LUMA

Scott Howe, LiveRamp

3:30 PM
Main Stage
Rosewood Ballroom
Target Media Group transitioned into “Roundel” earlier this year as Target focuses on building a media business to rival that of Amazon and Walmart. Kristi Argyilan, President of Roundel, will discuss how they use shopper insights to power media on and off Target sites for its partners.
Kristi Argylian President, Roundel
Brian Andersen Partner & Co-Founder, LUMA

Kristi Argyilan, Roundel

3:50 PM
Main Stage
Rosewood Ballroom
CEO Scott Grimes will discuss how Cardlytics, one of the few public ad tech companies, partners with financial institutions to run banking rewards programs that promote customer loyalty, deepen banking relationships, help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Scott will talk about the importance of 1st party data and a closed loop marketing loop.
Scott Grimes CEO & Founder, Cardlytics

Scott Grimes, Cardlytics

4:10 PM
Main Stage
Rosewood Ballroom
The Democratic primary is in full swing, the general election being just a year away. Marketing a candidate properly and effectively is critical for success, with advertising playing a key role. Sheri Sadler Wolf has planned and placed more than a billion dollars in media for political campaigns, for clients such as Gavin Newsom for Governor, Jerry Brown for Governor, Kamala Harris for Senate, Elizabeth “Libby” Schaaf for Mayor of Oakland, and many more. Sheri will provide an insider’s view of political advertising and the current campaign dynamics.
Sheri Sadler Wolf Founder & President, Sadler Strategic Media

Executing a Political Marketing Campaign: Sheri Sadler Wolf

4:30 PM
Main Stage
Rosewood Ballroom

Closing Remarks 

Terry Kawaja CEO & Founder, LUMA

NETWORKING COCKTAILS

4:45 PM